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TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

13 April, 2015 - Source: www.theguardian.com

France Télévisions’ director of future media Eric Scherer on the trends providing headaches and huge opportunities alike for television firms

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Facebook launches mobile ads Audience Network

01 May, 2014 - Source: www.bbc.co.uk

Facebook is to start serving ads to third-party mobile apps via a new advertising network.

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Britain takes the lead in mobile advertising

12 December, 2013 - Source: The Telegraph

Spending on mobile Google and Facebook more than doubles to overtake Japan.

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UK advertising spend up as mobile investment rises 128%

28 October, 2013 - Source: Digital Strategy

UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile...

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How Deep Links Could Revolutionize Mobile Advertising

21 October, 2013 - Source: Mashable

One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.

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Mobile Ad Revenues More Than Doubled in First Half of 2013

11 October, 2013 - Source: Mashable

Online advertising revenue in the U.S. topped $20 billion in the first half of this year, an increase of 18%...

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BT Sport app users complain of technical issues

19 August, 2013 - Source: www.bbc.co.uk

Some BT Sport customers have complained of problems with the broadcaster's app for mobile devices as it aired its first...

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BlackBerry smartphone maker is put up for sale

13 August, 2013 - Source: telegraph.co.uk

BlackBerry has put itself up for sale in the hope a new owner might help it turn around its struggling...

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Facebook shares soar 18% on strong mobile ad earnings

25 July, 2013 - Source: BBC

Shares in Facebook have leapt 18% as it beats earnings expectations with stronger than expected mobile ad sales.

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UK Mobile Advertising Spend Set To Reach As Much As £1bn This Year

28 June, 2013 - Source: Click Through

A new study has revealed UK mobile advertising spending could reach almost £1 billion this year.

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