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BA uses new tech for outdoor campaign

20 November, 2013 - Source: Marketing

British Airways (BA) has created an outdoor campaign using new technology to interact with aircraft flying overhead.

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Halloween zombie bus advert investigated by ASA

23 October, 2013 - Source: BBC

Bus adverts which feature the face of a zombie splattered with blood are being investigated by the advertising watchdog, following...

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Pernod Ricard preps marketing blitz to 'seize all opportunities'

30 August, 2013 - Source: Marketing

Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in...

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The New iPhone Could Reboot Outdoor Advertising

28 August, 2013 - Source: Mashable

Amid the digital revolution, outdoor advertising has remained stubbornly resistant to change.

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Superman is already a $170m brand as Man of Steel tops the product placement charts

11 June, 2013 - Source: Independent

Even before it opens this week, the latest Superman has already brought in millions of dollars through product placement

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Tobacco firm begins 'stealth-marketing' campaign against plain packaging

10 June, 2013 - Source: The Guardian

With their backs to the wall amid increasingly tough regulations, as well as the looming threat of having to remove...

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Ikea cuts back on print advertising

06 June, 2013 - Source: Yahoo

Ikea, whose furniture catalogues are considered by some to be the most widely printed document in the world, said Wednesday...

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Peugeot and Samsung sign up to motorway screen sheet

22 May, 2013 - Source: Media Week

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet,...

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Rialto Bridge to carry advertising as Venice seeks cash for restoration

19 September, 2012 - Source: Guardian

Venice council invites bids from sponsors to support the city's restoration of monuments

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Bank warned over marketing emails.

12 September, 2012 - Source: Express & Star

RBS has been warned about sending marketing emails to customers who have unsubscribed from the service following a complaint to...

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