02 June, 2016
- Source:
bbc.co.uk
Increasingly large TV deals are helping English Premier League clubs to enter "a new era of sustained financial performance", according...
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26 January, 2015
- Source:
telegraph.co.uk
Virgin Group is considering backing Sir Ben Ainslie's bid to win the America's Cup
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06 May, 2014
- Source:
www.theguardian.com
Simon Cowell's ITV talent show renews sponsorship with telecommunications company in new three-year deal
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11 December, 2013
- Source:
BBC
Barclays will not renew its sponsorship of the cycle hire scheme in London after the deal ends in 2015.
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28 August, 2013
- Source:
Marketing
Mondelez International is to launch Paralympic-themed campaigns for brands such as Cadbury, Oreo and Philadelphia after signing its first major...
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25 June, 2013
- Source:
BBC
Blanco, the former Rabobank cycling team, signs a 30-month sponsorship deal with Belkin electronics ahead of this year's Tour De...
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24 May, 2013
- Source:
Guardian
Usain Bolt and Mo Farah, brand ambassadors for Virgin, expected to front advertising campaign for Glasgow event
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20 May, 2013
- Source:
Guardian
Telecoms company to retain ITV's primetime talent show as key part of its marketing campaign in the UK
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10 May, 2013
- Source:
independent.co.uk
Shares in BSkyB plummeted yesterday after rival BT unveiled its plans to give away Premier League football to its broadband...
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03 May, 2013
- Source:
BBC
Manchester United reported a record £91.7m ($143m) in sales for the third quarter helped by sponsorship deals and Champions League...
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