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02 June, 2016 - Source: bbc.co.uk

Increasingly large TV deals are helping English Premier League clubs to enter "a new era of sustained financial performance", according...

26 January, 2015 - Source: telegraph.co.uk

Virgin Group is considering backing Sir Ben Ainslie's bid to win the America's Cup

06 May, 2014 - Source: www.theguardian.com

Simon Cowell's ITV talent show renews sponsorship with telecommunications company in new three-year deal

11 December, 2013 - Source: BBC

Barclays will not renew its sponsorship of the cycle hire scheme in London after the deal ends in 2015.

28 August, 2013 - Source: Marketing

Mondelez International is to launch Paralympic-themed campaigns for brands such as Cadbury, Oreo and Philadelphia after signing its first major...

25 June, 2013 - Source: BBC

Blanco, the former Rabobank cycling team, signs a 30-month sponsorship deal with Belkin electronics ahead of this year's Tour De...

24 May, 2013 - Source: Guardian

Usain Bolt and Mo Farah, brand ambassadors for Virgin, expected to front advertising campaign for Glasgow event

20 May, 2013 - Source: Guardian

Telecoms company to retain ITV's primetime talent show as key part of its marketing campaign in the UK

10 May, 2013 - Source: independent.co.uk

Shares in BSkyB plummeted yesterday after rival BT unveiled its plans to give away Premier League football to its broadband...

03 May, 2013 - Source: BBC

Manchester United reported a record £91.7m ($143m) in sales for the third quarter helped by sponsorship deals and Champions League...

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