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Can Content Marketing Save Journalism?

19 March, 2013 - Source: Mashable

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

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Ad Agency Answers 140-Character Twitter Briefs in 24 Hours

19 March, 2013 - Source: Mashable

A networked team of creatives in New York launched a new service that meets the demand for rapid turnaround advertising.

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UK's 'hidden' £814m online economy

22 January, 2013 - Source: iab

Advertisers spent over £800m in 2012 on Online Performance Marketing activities including affiliate marketing and lead generation.

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Selfridges 'silences' iconic brands Marmite, Heinz, Levi's and Dr Dre for No Noise initiative

11 January, 2013 - Source: Mail Online

Selfridges is to drop their name from the familiar yellow shopping bags, as well as some of its high-profile brands,...

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5 Marketing Predictions for 2013

07 January, 2013 - Source: Mashable

We contacted several advertising experts & reviewed recent business trends to come up with five marketing predictions for the coming...

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Haynes launches a review to get sales back on road

19 December, 2012 - Source: Independent

Having blamed 50 Shades of Grey for falling sales of its car manuals and DIY books, Haynes yesterday said it...

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Red Bull Stratos Skydiver sets speed and YouTube record

15 October, 2012 - Source: Evening Standard

In a giant leap from more than 24 miles up, a daredevil skydiver shattered the sound barrier while making the highest jump...

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Ryder Cup 2012: Paddy Power tees up ambush plan

02 October, 2012 - Source: Guardian

Irish bookmaker intends to use stunt pilots to 'write' 200ft tweets in the sky supporting the European team

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The agency future: Linking brands with human interaction

17 August, 2012 - Source: Guardian

A new agency construct is bringing brand development and design together, with technology at its core

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Google Buys Newspaper Ad to Show Why Newspaper Ads Don't Work

15 August, 2012 - Source: Mashable

Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad...

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