2012 is the biggest year in the history of British Sport and Lucozade Sport, the UK’s No.1 sports drink , is accelerating its leadership of the category.

This new heavyweight campaign will run across TV, Outdoor, Press and Radio and features a host of high profile sports ambassadors including: three leading athletes aiming to compete in the London 2012 Olympic Games: Mo Farah, Phillips Idowu and Louis Smith as well as the brand’s latest new signing Manchester United’s and England’s Ashley Young. The campaign also sees the introduction of a new scientifically proven claim which will be appearing across all marketing in 2012: Faster. Stronger. For Longer.