We’ve worked with Sky since 2007 as the brand’s retained UK consumer PR agency, helping launch the likes of high definition and 3D television, as well as championing great Sky content.

Tasked with promoting Sky's great 3D content, Cake created a stunt whereby dancers from Matthew Bourne's Swan Lake (to be shown on Sky in 3D) danced on the surface of the Serpentine in London.

The results? Reams of coverage, sales of High Definition went through the roof, and Sky 3D already boasts a six-figure customer base.