27 January 2012

Last week we unveiled our biggest ever campaign for Britvic and PepsiCo, to help transform the nation's outdoor spaces. In collaboration with leading environmental regeneration charity Groundwork, 'Transform your Patch' is one of the most ambitious community-led transformation programmes to be undertaken across Great Britain.

The cross-channel multi-million pound campaign is the first that brings together the total portfolio of leading drinks brands; Robinsons, Pepsi, Tango, 7Up, Fruit Shoot, J20, Drench, Lipton Ice Tea, Mountain Dew, R Whites and Britvic. Running for 9 months from February through to October 2012, 'Transform your Patch' will help transform outdoor spaces nationwide, giving communities more access to outdoor sports, activities and fun. Every single soft drink purchased of any of the participating brands represents a real 1cm squared piece of land that will be transformed.