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IKEA Sleepover

Client: IKEA
Brand: IKEA

Facebook talked, we listened. With more than 100,000 Facebook fans demanding to spend the night in an IKEA store, we thought we’d make their (sweet) dreams come true. Last night, 100 lucky IKEA-lovers got to bed down in the Lakeside store, enjoying massages, beauty treatments and celeb-narrated story time… The stuff of dreams.