Chief Life Officer
Client: Lincoln Financial
Brand: Lincoln Financial
Our work for Lincoln Financial includes creating and running an integrated communications platform and all the associated work with it including TV, print, OOH, online, guerilla and sales tools/collateral/kits. We also assist and advise all other agencies currently working with Lincoln on PR, Interactive, etc. to integrate the platform through all communications and lines of business.
Audiences include both B2B (financial advisors, HR of corporations, etc.) and B2C.
Assignment includes: Account Management, Strategy and Planning, Media Planning and Creative concepting and development of all associated work.