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CMW Working Breakfast

Paul Vallois — Tue, 22 May 2012 00:00:00 +0000

CMW Working Breakfast

A morning of inspiration from the world of play with Hide & Seek’s Alex Fleetwood.

22 May, 2012

Gaming and play, whether in the real world or on social platforms, has become big business and is moving up the agenda for many brands. Join us and hear Alex’s view on the social, cultural and commercial implications of its growth and what it could mean for your brand.

It all happens on Tuesday 22nd May at
One Alfred Place, WC1E 7EB.
Please join us for coffee and networking from 8am. Alex will be speaking at 8.30 am, followed by a Q&A and a chance to mingle, ending around 9.45 am.

To request more information or to register for this event, click here.

Anger over Carlsberg beer ad that shows Diego Maradona scrubbing floors.

Haystack Temp — Fri, 18 May 2012 06:54:16 +0000

Anger over Carlsberg beer ad that shows Diego Maradona scrubbing floors.

A fleeting two-second appearance of a Diego Maradona lookalike washing floors in an English beer advert has sparked outrage in Argentina.

18 May, 2012

9 Best Practices for Brands on Facebook Timeline

Haystack Temp — Fri, 18 May 2012 06:48:00 +0000

9 Best Practices for Brands on Facebook Timeline

Some best practices apply to all social media platforms - be human, be genuine, reply to fans, foster conversation, don’t be gimmicky, and don’t syndicate the same content to every social channel, etc.

18 May, 2012

Asda lifts market shareas sales pick up

Haystack Temp — Fri, 18 May 2012 06:41:44 +0000

Asda lifts market shareas sales pick up

Asda said sales growth accelerated in its first quarter and it won market share as a focus on low prices and a revamped own-brand range appealed to cash-strapped shoppers.

18 May, 2012

Jump in dividend sends TalkTalk soaring

Haystack Temp — Fri, 18 May 2012 06:39:36 +0000

Jump in dividend sends TalkTalk soaring

TalkTalk's shares surged 20 per cent yesterday to 159p, their highest level in a year, after the broadband and telecoms group raised its dividend by almost two thirds, with the promise of more to come.

18 May, 2012

Hewlett-Packard may cut 25,000 jobs

Haystack Temp — Fri, 18 May 2012 06:36:37 +0000

Hewlett-Packard may cut 25,000 jobs

Hewlett-Packard is reported to be planning cuts of up to 25,000 jobs, as the world's largest PC maker grapples with declining demand.

18 May, 2012

GlaxoSmithKline to buy Cellzome for £61m

Haystack Temp — Fri, 18 May 2012 06:33:59 +0000

GlaxoSmithKline to buy Cellzome for £61m

GlaxoSmithKline, the UK's biggest drug company, is to buy a leading protein technology company in which it already owns a 20pc stake.

18 May, 2012

Asda sales increase, helped by Tesco

Haystack Temp — Fri, 18 May 2012 06:30:51 +0000

Asda sales increase, helped by Tesco

Shoppers are as worried as they have ever been about the future and cutting back on spending, according to the boss of Asda, as he reported an increase in sales at the supermarket.

18 May, 2012

Pinterest to get $100m boost from Rakuten

Haystack Temp — Fri, 18 May 2012 07:02:37 +0000

Pinterest to get $100m boost from Rakuten

Social networking service Pinterest is to receive $100m (£63m) in funding from Japanese internet retailing giant Rakuten and existing investors.

18 May, 2012

French Connection issues profit alert as sales falls

Haystack Temp — Fri, 18 May 2012 06:25:20 +0000

French Connection issues profit alert as sales falls

Fashion chain French Connection has issued a profits warning, with sales and revenues continuing to fall.

18 May, 2012

Facebook sets share price in $104bn flotation

Haystack Temp — Fri, 18 May 2012 06:23:59 +0000

Facebook sets share price in $104bn flotation

Facebook has priced its shares ahead of one of the most eagerly-anticipated share flotations in recent stock market history.

18 May, 2012

Living below the breadline

Rob Russell — Fri, 18 May 2012 11:06:25 +0000

Living below the breadline

Kindred practise what they preach for Christian Aid week by living on £1 a day.

18 May, 2012

We’re a pretty keen bunch here at Kindred, but I don’t think any of us have starved for our clients before. However, that all changed when three of us took part in the ‘Live Below the Line’ challenge for Christian Aid.

To raise awareness – and funds – for global development charities last week, hundreds of people around the country attempted to survive on £1 a day.

Everyone knows that the days preceding a launch can be a stressful time, but we decided to take on this challenge the week before unveiling our pop up shop for Christian Aid, whilst sourcing 20 celebrity gardening tools, arranging a photo call and launching a major national campaign to highlight Christian Aid Week.

If anyone else is thinking of taking the ‘Live Below The Line’ challenge next year, and I’d recommend it to anyone, the one piece of advice I’d give is that Tesco value 11p noodles will be your friend. Buoyed up on a diet of the aforementioned noodles, porridge (made with oats and water), huge quantities of rice, a surprisingly tasty 23p jar of sweet and sour sauce and a multitude of glares at our cake-eating colleagues we made it through the week and raised over £1,500 for Christian Aid.

Many thanks to everyone that sponsored us and to the entire agency for giving up their snacks for our weekly company meeting. If you’d like to make a donation then you can right here.

Stay tuned for more news on the Christian Aid shop or if you’d like to visit it before it disappears, then pop down to 63 Broadwick Street before Saturday.

Virgin Atlantic allows in flight calls

Haystack Temp — Thu, 17 May 2012 07:03:09 +0000

Virgin Atlantic allows in flight calls

Passengers flying with Virgin Atlantic from London to New York will soon be able to make in-flight phone calls using their personal mobile devices.

17 May, 2012

Greenpeace reprimanded over 'irresponsible' ad campaign

Haystack Temp — Thu, 17 May 2012 06:57:36 +0000

Greenpeace reprimanded over 'irresponsible' ad campaign

Website campaign called for donations to support direct action protests against power station chimneys

17 May, 2012

Facebook now set to become more valuable than Disney and McDonald's

Haystack Temp — Thu, 17 May 2012 06:54:41 +0000

Facebook now set to become more valuable than Disney and McDonald's

Facebook has hiked up the size of its initial public offering by almost 25 per cent, making the social media site worth an estimated $104billion.

17 May, 2012

Olympic Games will boost UK economy, predicts Bank of England

Haystack Temp — Thu, 17 May 2012 06:49:00 +0000

Olympic Games will boost UK economy, predicts Bank of England

London 2012 will bring tourist boom and extra public spending that may see off double-dip recession, says Threadneedle Street

17 May, 2012

The Most Engaging Brands on Facebook

Haystack Temp — Thu, 17 May 2012 06:42:58 +0000

The Most Engaging Brands on Facebook

There’s no denying the worth to major and up-and-coming brands is invaluable, allowing Facebook users to interact and engage with companies in unprecedented ways

17 May, 2012

Alcohol adverts target teenagers despite strict code

Haystack Temp — Thu, 17 May 2012 06:38:16 +0000

Alcohol adverts target teenagers despite strict code

Seven years after strict new rules were introduced to stop drinks companies marketing alcohol to children, teenagers are again being targeted, a report finds.

17 May, 2012

Luxury goods boom is lifting Richemont

Haystack Temp — Thu, 17 May 2012 06:35:27 +0000

Luxury goods boom is lifting Richemont

Shoppers snapping up luxury looks while sitting on the sofa each evening have helped online fashion site Net-a-Porter match the sales growth of its stablemates

17 May, 2012

Windfall for founder as Yell buys Moonfruit

Haystack Temp — Thu, 17 May 2012 06:32:51 +0000

Windfall for founder as Yell buys Moonfruit

A entrepreneur who was forced to sack her mother and husband from her website-making business to save money has sold it to the Yellow Pages publisher Yell for up to £23m.

17 May, 2012