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Results for 'New Product Development '

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Proof of concept for a smart, Internet of Things (IoT)-enabled pill container

20 June, 2016 - Source: Foolproof

The Foolproof creative technology team has created a proof of concept for a smart, Internet of Things (IoT)-enabled pill container as part of our internal research and design program.

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The path to purchase is independent; brands should embrace this

21 April, 2015 - Source: Animl

Brands are increasingly considering the customer experience from advice to purchase, and how to make this journey cohesive. But the rise of branded advice might not be the best solution. Perhaps we should look to independents to provide advice and focus on product innovation? 

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Brand Futures

06 August, 2012 - Source: Dragon Rouge

Brand Futures is a methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success. The process involves a combination of brand auditing, insight and foresight to establish a set of long-term visions for the future of the brand(s) in question. We then...

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