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Results for 'Business to Business'

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Insights All 1

Brand Futures

06 August, 2012 - Source: Dragon Rouge

Brand Futures is a methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success. The process involves a combination of brand auditing, insight and foresight to establish a set of long-term visions for the future of the brand(s) in question. We then...

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News All 65

Mass Marketing in a Global Economy is Dead: Prove You Can Personalize

04 December, 2012 - Source: B2B Marketing

Our global consciousness is growing. Whether it’s the Syrian uprising covered 24/7 on CNN or protests in Iran arranged via...

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Virgin Trains takes West Coast Main Line court action

29 August, 2012 - Source: www.bbc.co.uk

Virgin Trains has started court proceedings over the government's decision to award a new franchise to rival transport company FirstGroup.

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More G4S private sector security staff than military soldiers for the Paralympics, says Locog

29 August, 2012 - Source: www.standard.co.uk

G4S will provide the majority of security for Paralympic venues as the number of troops and police officers on duty...

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People All 6

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