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Results for 'Comms Planning'

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Changing the status quo

30 January, 2014 - Source: Kindred

Kindred's Planning Director, Jared Shurin, talks about the limitations of data and the importance of audience immersion for effective customer behaviour change.  

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The Obi-wan that got away…

20 January, 2014 - Source: The Gate

Christy Stewart-Smith reflects on the perils of research.

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Dear client, no one is really reading your ads

28 October, 2013 - Source: The Gate

The uncomfortable truth about body copy. By Christy Stewart-Smith

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News All 9

Made In Britain: China Boosts Iconic Brands

26 April, 2013 - Source: Orange News

As Britain's economy shows meagre growth, a increasing number of iconic 'Made in Britain' brands are focussing their attention on...

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Should Brands Have Editorial Calendars?

26 February, 2013 - Source: Mashable

Years ago, the only brands that saw the Academy Awards as a marketing opportunity were those which advertised during the...

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11 EU countries complain about Apple's advertising of warranties

02 October, 2012 - Source: PC Advisor

Europe's top consumer watchdog received complaints from 11 different countries about Apple's advertising of product warranties.  

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People All 5

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