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Results for 'Media Buying'

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iPad NAIL IN THE COFFIN OR SAVIOUR

21 April, 2011 - Source: McCann Manchester

On a recent business trip, Sharon Palmer, Head of Media at Universal McCann Manchester , found herself in a curiously awkward position at breakfast time.

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RIGHT TIME AND PLACEMENT

18 April, 2011 - Source: McCann Manchester

On February 28th, behind TV Chef Phil Vickery’s left elbow was a coffee maker that made history. Nescafé paid to place their Dolce Gusto machine in This Morning, the first instance of paid product placement on British commercial TV. After the industry rumours (will Philip and Fern actually take a...

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Channel 5 ad blackout: do media agencies have too much power?

07 July, 2014 - Source: www.theguardian.com

Omnicom’s withdrawal of £30m of big-brand advertising prompts questions about the broadcaster’s future place in the market

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Reliance Industries to acquire Network18

30 May, 2014 - Source: www.bbc.co.uk

Reliance Industries, one the biggest corporate houses in India, has said it will acquire a majority stake in Network18 and...

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Publicis buys 75% stake in M&C Saatchi's Walker Media

29 November, 2013 - Source: The Guardian

Deal to control one of UK's last big independent agencies will boost global buying power and rivalry with WPP

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