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Results for 'Mobile Marketing'

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THE ANDROID ENGAGEMENT PARADOX: CONCLUSIONS AND IMPLICATIONS

03 February, 2014 - Source: Foolproof

This report sheds light on the Android Engagement Paradox, but also covers wider themes and implications for both smartphone manufacturers and companies providing mobile apps and services.

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Smartphone applications

15 November, 2010 - Source: BrightBlueDay

For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. For a whole new generation it always has been. So how do we optimise our development process to ensure we make the most of...

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TV industry faces its ‘ketchup’ moment: ‘Mobile is now the first screen’

13 April, 2015 - Source: www.theguardian.com

France Télévisions’ director of future media Eric Scherer on the trends providing headaches and huge opportunities alike for television firms

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Facebook launches mobile ads Audience Network

01 May, 2014 - Source: www.bbc.co.uk

Facebook is to start serving ads to third-party mobile apps via a new advertising network.

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Britain takes the lead in mobile advertising

12 December, 2013 - Source: The Telegraph

Spending on mobile Google and Facebook more than doubles to overtake Japan.

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