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Results for 'Strategic Marketing'

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Branding in a post-digital world: Values

28 January, 2016 - Source: Studio Output

(Part three of six – read the introduction).   A brand’s purpose goes hand-in-hand with values. These are your principles, they’re what you believe in, and what you couldn’t live without. Values also attract people to more human brands, because they provide distinction between you and the rest.

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Branding in a post-digital world: Purpose

25 January, 2016 - Source: Studio Output

(Part two of six – please read the introduction).   Perhaps the most important thing for a brand to have in a changing world is a sense of purpose. This is often explained as ‘the fundamental reason you exist beyond making money’.

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Branding in a post-digital world: Introduction

18 November, 2015 - Source: Studio Output

Forget your digital strategy – we’re already living in a post-digital world. So what are you doing to help your brand thrive here? Why do you exist, what keeps you relevant, and why should people care about you?

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Can Content Marketing Save Journalism?

19 March, 2013 - Source: Mashable

The buzz is whether brand-sponsored content is ruining publishing. But what if publishers could take control of the trend?

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Ad Agency Answers 140-Character Twitter Briefs in 24 Hours

19 March, 2013 - Source: Mashable

A networked team of creatives in New York launched a new service that meets the demand for rapid turnaround advertising.

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UK's 'hidden' £814m online economy

22 January, 2013 - Source: iab

Advertisers spent over £800m in 2012 on Online Performance Marketing activities including affiliate marketing and lead generation.

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People All 16

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