Alan is the founder of The Haystack Group. His career has seen him work at director and group level, in above-the-line, below-the-line and digital agencies; in both multinational groups and privately owned organisations.
His extensive knowledge of the industry and desire to drive a fair, unbiased appraisal of how an agency can meet a client need, is the driving force behind the agency selection system that you will use, each time you enter your search criteria into our homepage.
Alan has a reputation for being an innovative problem solver and business leader. He has the ability to adapt to address challenges, whilst keeping a firm focus on the goals of the project. He offers clear and concise advice to clients of all sizes, whilst making sure they are completely comfortable with the process and approach being taken. Alan can work effectively at all levels and can help teams arrive at decisions with confidence.